Lida Citroën is the owner and principal of LIDA360, located in Greenwood Village, Colorado. With 20+ years in leadership roles for corporate and not-for-profit organizations, Lida applies her insight and talents to helping businesses and individuals create results-driven marketing by integrating solid communications with branding. Her methodology and approach are both innovative and practical — drawing from what you have to offer your audience and how best to leverage the strength of your market to produce desired results. LIDA360 utilizes a team of local designers, writers and production staff to develop winning solutions for clients across the US.

Her services include:

• Personal brand development: Creating value for yourself within your target audience.
• Finding your “voice” and leveraging your unique value to your employees, co-workers, clients and potential clients.
• Identifying your expectations and passion at work. Leveraging your brand promise to market yourself and your skills in a more targeted, effective way.
• Understanding how you differ from your competition — embrace and exploit your strengths!
• Marketing your brand to attract better clients, opportunities, and jobs.